Here is a great article from Abby Johnson at SmallBusinessNews.com and a companion video below. The biggest take away from this article is if your web site is not satisfying your current needs and meeting your current goals then it is time for an update or better yet a complete revamp! Remember your web site IS the face of your company. If it is time for an update visit kexconsulting.com
How do you respond to change? Is it a like or dislike? With change, there isn't usually a middle ground, because most people either love it or hate it.
Interestingly, there are obstacles to both sides of the change spectrum. For instance, if you implement too many changes to your business, consumers will not be able to keep up. On the other hand, if you shy away from change, consumers will think you are out of date.
Although finding a balance is an important task, today we're going to focus on businesses that need to implement change. As seen in the above video, there are multiple indicators that businesses need to watch for to see if they should make changes to their website.
The first sign is when your site doesn't meet its current goals. This issue could be the result of several developers writing bad code on top of bad code over and over again. Instead of trying to correct a mounting problem, businesses are better off just starting from scratch if this occurs.
Secondly, if your website was built with tables, then it is time for an update. This format is both hard to read and hard for search engines to break down.
A third sign that your website is "behind the times" is if visitors are welcomed with a Flash intro. Experts always disapprove of this practice since it causes slow load times and compatibility issues, among other problems.
Another indication that your website needs a makeover is if you are not involved with social media. Now, some people will quickly object and say that social media doesn't play a role in their industry. However, consumers are talking about everything from plumbing to retail on social media networks. Consumers like the connection and personalization that Facebook, Twitter, and other social platforms give them.
Fifthly, if your website is not mobile-ready, then it could quickly cause your business to fall behind. Consumers want the ability to access everything from their mobile devices. Websites that do not offer this capability could lose business.
Also, if you need a web designer to make even the slightest change to your website, you probably need to make some adjustments. Experts highly recommend content management systems for convenience and usability.
Lastly, when the call to action is not clear or effective, changes need to be made. Visitors need a simplistic process that doesn't require them to create an account or to search for something. If it's not easy, it reduces the visitor's chances of taking action.
So, are ready to take these signs seriously and make some changes?
KEX Consulting Provides Web Design, Internet Marketing and Ecommerce Solutions
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